Two Words on Leadership

Next in the series on Leadership. Two words.

What two words can I use to talk about the foundation of leadership, the traits of leaders, and the path to start you on your way to leading?

ACT SWIFTLY.

Lots of folks waffle before they act. Hem and haw while thinking through all the angles. Oftentimes, a little debate can help in decision making. Just don't let it cripple you. Don't take days to decide something that should take an hour. Avoid going into a week-long black hole while your staff is wondering what the outcome will be. Leaders act swiftly.

Leaders make the best decision they can, with the best information they can gather, as swiftly as possible. Maybe they don't know 100% that something will work, but they have a strong sense of intuition (and experience) that guides them.

Colin Powell has a great presentation on Leadership that is favorite of mine.

He uses a P = 40-70 rule. P = Probability of success and the numbers indicate the amount of information you have. So if you have less than 40% of the information, not a good idea to act. If you have more than 70%, you've most likely waited too long. Between 40-70%: Go with your gut.

Obviously in Colin Powell's former position (and the military in general) waiting to act means life or death. Procrastination with the goal of getting more information and lowering your risk of making a mistake actually increases your risk by taking a lot of time.

I used to have a manager that would take FOR.EVER. to make a decision, finally decide something, then two days later bring the issue up again, debating the answer that was already made. It was maddening.

When you do this, your staff gets confused. As their leader, you should evoke a sense of confidence and certainty on behalf of the entire team. You may be faking that confidence sometimes, but your gut tends to be fairly accurate.  And, yes, you can always change your mind. This is not about sticking to your guns at all cost. It is about trusting your gut and using momentum in your favor.

Glamour Don't: silly subhead

I've seen about a billion LinkedIn profiles over the years. As a former recruiter, I've spent a fair amount of my time searching profiles, reading resumes, making connects. I am still on LinkedIn daily.

This is a word of caution for crafting your subhead on LinkedIn.

It should be your current job title, but often people get creative here. Sometimes it'll say "Currently Looking." That's a helpful subhead. Sometimes it'll list a couple skills "Writer, Photographer." Also helpfu.

What it SHOULDN'T say is something funny that only you think is funny. And I, said recruiter, may also think it is funny...But rarely the 3 or 4 folks I have to forward your profile to as part of the candidate review process will also think it is funny.

One that's killing me: "P.T. Barnum in a skirt producing intelligent creative to sell your stuff."

So first I don't really get it. Second if I did, I'd be somewhat embarrassed to forward it to an ECD with the expectation that this person, with this silly description is the best person I could find. Then I am getting judged on the level of someone else's attempt at humor.

It is a fine line between standing out (perhaps P.T's goal?) and causing you to get filtered before you even are considered.

Consider it.

One Word on Leadership

I'm working on a Leadership presentation and wanted to start simple. With just one word.

What single words can I use to talk about the foundation of leadership, the traits of leaders, and the path to start you on your way to leading?

Here's the first.

BELIEVE.

First and foremost believe in your ability to become a leader. Whether you feel like you are worthy of it yet or not. You must believe in your own potential. I liken it somewhat to that book The Secret. In The Secret you wholeheartedly envision things (your potential) constantly and visually, then they happen. Same here with leadership.

Believe that one day you will lead people. Believe that you are worthy of followers. Believe in your own great potential. Above all else.

Even if you are a student in college or a mid-level worker bee. If leading teams is what you truly want to do, who is anyone else to get in the way of you visualizing that destiny? I can tell you that without belief in yourself, it is much, much harder to obtain.

2 Questions

These two simple questions will save you a lot of headache.

Ask them before you speak. Before you click send. Before you act.

1. Is it kind?
2. Is it necessary?

I find myself rethinking things quite a bit when I take the couple seconds to pose these two questions. In business and in personal relationships.

(This is my secret parenting tip too - I use it on my kids constantly).

Here's an example when I saved myself from myself by asking these questions. I was about to send an email out of exasperation to a fairly high up in my company complaining about one of our vendors. My first sentence was the complaint I felt I had the right to voice. My second sentence was the solution, me offering to do the work within my department rather than at this vendor.

I had my finger on the mouse, luckily I stopped. Was what I typed kind? Umm, not if you were the vendor it wasn't. Was what I typed necessary? Offering to help, yes; throwing mud at the vendor, no.

This fairly high up co-worker knows this vendor has problems. He didn't need me to point it out. I had nothing to gain by adding to the mud pile. What this fairly high upper needed was my offer to help. Only that.

That was kind. That was necessary.

I deleted sentence one, clicked send on sentence two.

Ruminations

I just spent a week working myself into a fury over a work situation. Literally kept me up at night and was on my mind near constantly.

Ruminations. They'll get the best of you if you don't watch out.

I keep finding myself in situations at work when something goes awry, I furiously work to try and solve it, put a lot of time and energy into figuring out the consequences, ruminate (read: worry) for days then, just as frantically, the problem dies out.

For whatever reason this keeps happening. The person who brought up the problem didn't have their facts straight. The accused wasn't asked their side of the story. Key pieces of information somehow got twisted. And ultimately, what appeared to be, really wasn't.

Wasted worry on my part. Time lost all around. Big fat lesson learned. Again.

Maybe I need to go back and read Take a Breath again. The advice I gave to stop and take a breath before doing anything rash. Though I wouldn't consider most of these situations rash.

Really what this comes down to is remembering to respond with patience. When someone comes to you with a problem, listen to them, then stop for a minute.

See, this is usually when I get worked up over what they are telling me, responding to their "facts" with all the sympathy and concern that a manager should and then rush off to solve their problem.

When in fact, I should really just have stopped. Just for a minute and consider that thorough investigation is really what I'm responsible for. So instead, I should go ask a couple questions of other folks, review paperwork a second time, play devil's advocate against the situation, think on it for a few and then, have a go.

Worry isn't worth it. And a lot of times, there was nothing to worry about in the first place. Next time you find yourself frantically trying to solve a work problem, stop for a sec and make sure you've got a problem worth solving in the first place.

Such a Good Example

Lately I feel like juniors have a sense of privilege that the second they are done with school the industry should have a job ready for them. When that doesn't happen, graduates are deflated and discouraged, cursing the very industry they aspire to be in.

When you search and search and no job turns up, you gotta look beyond your resume and put some other efforts in. I have counseled so many students about cultivating themselves outside of school and what is on their resume. Constantly read, research, listen and learn. Find interests, travel, explore and expand their horizons. Most times it is through these extraneous efforts that a job ends up popping up.

Following is a note I received and I thought I'd share it as an example of someone discouraged by not finding what she wanted and then deciding one day to do something about it. She analyzed what she truly loved, she spent time researching, she took other related-to-advertising jobs, learned what she could and came at the industry in a whole new way. Such a good example of initiative we can all learn from:

Dear Ms. Gorman,

I hope this email finds you well. 

I am not sure if you remember me but my name is Lizette Lee and I am from Sydney, Australia. Over a year ago, I asked for some advice with regards obtaining an internship in the US as I was then studying Pre-press and Graphic Arts. The reason for this email is that I want to take the time to re-thank you for sharing your wisdom regardless of your very much limited time to do so. You were very nice to me, even though I came from a land far, far away and was lost as a street puppy. 

I would also like to let you know as well how I am doing. After our brief email exchanges, I was fully frustrated with the results of my applications, decided to give up and be complacent with my dead-end waitress job as it was paying the bills, anyway. I must say that I never stopped reading your blog along a lot of other resources you constantly post on Twitter. After a year of suppressed frustration, I decided to re-jumpstart my career track. I also was able to determine that advertising was not really what I was looking for but rather, I realised I am more passionate with marketing. I believe I was not fully able to distinguish the both so well and it led to confusion of what I really wanted. Blogs like yours and those you link out (i.e. Baby Food for Creatives) gave me a clearer understanding and drew the big picture of the advertising world that textbook definitions could not. 

For now, I am re-opening my career path by doing a lot of self-studying, offering myself to work for free in marketing agencies and studying how Social Media works in a bigger perspective by reading plenty of published journals, researches and statistics. I've grown to learn that I want to build my career towards specialising in Social Media strategies when I worked as a research assistant (Mostly doing proof-reading work, but I learned a lot!) for a German(why he needed a proof-reader) researcher from the University of Sydney in the subjects of Disaster Management using Social Media. I've just started to to create/use Social Media streams(Twitter, LinkedIn) to learn from usage and stabilise a public identity for potential employers. I also started a new blog, which I hope, someday, could be as insightful as yours. Once again, thank you very much for your generosity of sharing your brain and maybe 10 years from now I will bump into you and be able to personally thank you.

Yours,

Lizette

http://www.twitter.com/ilovelizette

http:/thelizettechronicles.blogspot.com

Movin' Up

The great reward for all your years of hard work and talent is the eventual promotion to manager.

For some folks, that means managing their peers. Can y'all say ugh?

This has happened to me and from experience it is not an easy road to navigate. People who were your buddies, who lunched with you, who listened to your boss-griping are now your subordinates. Kinda awkward.

I recently coached a group of new managers, a few of whom are now managing former co-workers. These are the four tips I shared:

1. Establish a safe distance.
You definitely don't want to snub your past co-workers, but you must establish some managerial distance however major or minor you need it to be. Think of it this way, you can no longer gossip with these folks. You can no longer bitch about the company. You can't laugh as they snake office supplies or ignore their spent hours online shopping. Yes, you can still grab lunch together but maybe now not every day. Your allegiance shifted when you became a manager, you are now a representative of the company more so than a worker bee. Just a bit of social space will serve you well, especially when tough issues come up - like layoffs.

2. Firing always sucks.
There is no way around feeling like shit when you have to lay off or fire a past co-worker. It feels bad. It will always feel bad. No two ways around it. Accept that and then do the best you can when faced with reducing staff. My trick is to cut their head off. Not literally :), but mentally. It works for me if I look at them as a headless worker that may require removal from the company for whatever reason. When their head isn't attached (in my mental picture), I can be less personal and more objective about the business decisions that need to be made. May sound harsh, but this remedy came about after crying alongside folks I had laid off because I felt so bad about doing it. Boss crying = not good.

3. Be consistent.
Most people want to know what to expect from a manager. Being consistent in your methods, your style, your conversations is a good thing. Yelling one minute, coaching another is the kind of psychotic manager stuff that leads good people to quit.

4. Be you.
Authenticity reigns. I manage people with the same style I do most everything else in life. Straight-forward, to the point and quick with a dose of teaching and mentoring. Staying true to my human nature helps to make the relationships with my employees more real and easier to maintain. I am not faking anything. And you know they can see right through any behaviors that don't seem like "my style." Your style may be a whole different collection of adjectives, but the goal is the same: be you.

My Bad Advice

After years of writing advice to young entry-level talent, I recently made a blunder and handed out some bad advice. Of course, I didn't think it was bad advice when I gave it (it's the old hind-sight is 20/20 thing). Unfortunately, for the young women who heeded my advice, this admission doesn't do much for her situation.

And so it goes.

An aspiring creative recruiter discovered my blog and read more about my background. She contacted me to ask some advice about a junior creative recruiter job she was pursuing. The hiring recruiter asked a brilliant thing of her as part of the interview process. The candidate was to re-create a resume that showed her background and experience 5 years from now.

What a unique challenge to hand someone! Create your future resume. This is one of those things I wish I had thought of myself. It gives the candidate the opportunity to present their passion and drive by believing and visualizing their own future. I'd bet you can tell a lot about a person by seeing how they view their future.

This woman had a great resume, but she did not have any creative recruiting skills. Somehow she had to show her past experience was applicable to this future career. What better way to do that then by describing her aspirations on a "future" LinkedIn profile.

We talked about all the ways she could do this. She researched creative recruiters on LinkedIn and reviewed all the skills, accolades, accomplishments and groups these folks had. We talked about her goals and how she saw herself as a contributor to the advertising and creative industries. This wasn't a poorly thought out plan.

Or so we thought.

Fast forward 3 days. Her "future" profile is on LinkedIn. She creates an amazing infographic version of it on Visualize.me and responds back to the hiring manager. All is well in Cecilia advice-giving land.

Coincidentally, another recruiter for another junior recruiting job stumbled upon her "future" profile on LinkedIn. Obviously these are not her real jobs, real accolades or real experiences. She is accused of fraud and dismissed from consideration.

Agh.

My bad advice with good intentions. And so I ask this recruiter, and any others who may have seen this profile -- which was intended to be up only a few days and is now deleted -- to see the flip side of this situation.

This young woman showed initiative. She researched, explored and spent a great deal of time thinking about her future in recruiting and how she saw her career foundation build. And she is confident about being a creative recruiter.

Let's learn from this situation. LinkedIn is a public place with thousands of people clicking though it a day and what you put on your profile is a direct reflection of who you are.

I'm hoping she reflected her passion and drive.

Stop and Take a Breath

This is a piece of advice you will use for the rest of your career, so listen up: Stop and Take a Breath.

There are many situations where this advice applies (I know because I have been in many situations where I didn't apply said advice).

Before you send that lengthy, passion-infused email to a whole slew of folks.

When you are about to say something is when it isn't.

Prior to saying, sending, speaking, alluding, guessing, whispering anything to your boss that hasn't been thought through.

Ahead of raising your voice.

Just before you glare, smirk, or roll your eyes.

Before you ever, ever do one of these things...
Please stop and take a breath.


You will save yourself from yourself a hundred times over throughout a lifetime following this advice. Remember, I'm speaking from experience. The experience of NOT doing this.

Take a minute (more like an hour) before you send anything to your boss. Or to anyone whose title is higher than yours. Re-read or re-think what you are going to say. Take that cleansing breath and make certain you're sure about it. Be succinct, non-judgmental, and clear. If you are presenting a problem, give a solution. If you are giving an opinion, include an alternative. If you are just plain ranting, perhaps don't.

Take a quick second before you speak. Collect your thoughts, ponder your sources, have a point and (again) be clear. People will listen to those who have something to say. They tune out those who don't. Once you've been tagged as someone to tune out, it's super hard to turn that around.

Take a breath before you send any email to a big group of people. Especially if higher-ups are on the note. Re-read or re-think what you are going to say. Be succinct, non-judgmental, and clear. Make sure everyone you are cc'ing is critical to the information being provided. Check for typos. Speak and spell like an adult.

Stop and take a breath if you feel your voice rising; if you know your eyebrows are starting to slant inward; when your smile edges toward a smirk (oftentimes accompanied by an audible sound); or your eyeballs begin to roll upward.

Before you ever, ever do one of these things...
Please stop and take a breath.

Storm off the Stage

I was in awe of Gerry Graf in this article about a Creative Week panel where he immediately walked off the stage after hearing a fellow panelist state, "I think creative people are interesting. I think creative departments are shit."

In one simple statement of "I'm done," he made everyone well aware of what he stood for.

It makes me wonder, what "issue" would I storm off a stage for?

I'm thinking we all should have at least one thing in our life that is worth storming off a stage for. One single thing that embraces all our beliefs and values. I can't put my finger on what mine is, but I hope with all my might that when the moment comes that someones go against it, that I instantly and confidently storm off the stage.

The Four Agreements

I've been reading a lot of non-fiction lately, so here's another lesson regarding a book I just finished. Finished for the second time I might add, as it's not the easiest read.

It's called The Four Agreements and if you manage to get through it, there are 4 lessons in it that you can twist to apply to your work life.

1) Be impeccable with your word: This seems similar to what we all learned growing up - be honest. Yet being impeccable with your word stretches a bit beyond that. Not just speaking the truth, but doing what you say you will. At work, it's easy to agree to things, say generally what we might do and then let our commitments fade into the night. Now that I manage people, I find that this rule is the hardest and most important thing I can do. People who report to me are looking for honesty, they are looking for someone who will do exactly what they say they will. The easy thing is to kinda say what you're going to do, and then kinda not really do it.  We all must practice each day being super, super true to our word; what you say is just as critical as what you do.

2) Don't take anything personally: All I can say about this one is it is very hard! We all take everything personally, especially at work. Say someone criticizes your creative concepts, just you try and not take that personally! Very hard. When I started at my new job I had meetings set up with key people in the company to get to know them and their area of work. One guy no showed our meeting. I waited for about 10 minutes, then sent him an email asking if we were still on. No answer. This is exactly the circumstance that we all take personally, I sure did. Why didn't he come? Why didn't he reply to the email? Why didn't he reschedule? I wasted a good hour of brain power on the speculation about this person. If I didn't take it personally, I wouldn't have spent more than a minute on it. We all waste precious energy and brain power taking things personally. When at work, try try try not to do this. What others do and say has absolutely nothing to do with you.

3) Don't make assumptions: This rule goes hand-in-hand with the one above. Because right when we are taking things personally, we are making assumptions to justify how we feel. Back to the no-show guy - I assumed he was blowing me off. I assumed he got my email. I assumed he would politely provide a reason for not coming. All my assumptions fed into me taking it personally. When we assume things about our co-workers it makes life complicated. We almost always assume people feel the same way we do. When we assume everyone is in agreement things start to disintegrate before they even start. Account folks assume the creatives know the background on a client/product/project. Finance assumes production overspends without regard. We all assume all day long...because it's easy. Easier than asking questions to clarify. Questioning takes more time and mostly we are in a hurry. Questioning demands smarter folks to provide answers. Lots of problems come with questioning, but I'd counter that lots of problems come from NOT questioning, from assuming.

4) Always do your best: Don't let laziness take over your work ever. As the years go by in your career, laziness gets harder to fend off. We get better at what we do, we get promoted, we get to a point where the work is easy, we get comfortable, then we get lazy. This last rule is the reminder to never get to that point in your career. Always doing your best is the antidote to laziness. Look around at the folks working around you, I bet you see a few who aren't always doing their best and I'd bet it shows in the work they produce. I'd also bet a lot of other co-workers notice them too. When someone is disengaged, is not doing their best, it shows. And when someone is lovin' their job, doing their best work, it shows. It's just as easy to do your best as it is do be lazy, so opt for your best always.

Take the Stairs

I just finished a good book called, "Take the Stairs." It's written by Rory Vaden, a motivational speaker, and has a few good nuggets of advice about getting to success in your life.

Take the Stairs basically means most of don't take the stairs, we look for the escalator. We look for the easy, lazy way purely out of habit. Taking the stairs is a small outward gesture that reflects an inner commitment to stop doing things the easy way.

Other ideas from this book that I loved and are worth repeating:

1) Be the Buffalo - When a storm hits, cows run away from it. Cows then end up running in the same direction of the storm, prolonging their exposure to it. On the other hand, when a storm hits, a buffalo turns and runs directly toward it. Their exposure to the storm is lessened when they hit it head on.

Think about it in terms of the problems you face at work. Most of us act like Cows. Run away and run fast! Right?

A simple reminder to Be the Buffalo is what we all need. Turn and face a problem, head on and right away. The problem is addressed quicker and goes away faster.

2) Do it Scared - The author included a story about a women trapped in a high rise during a fire. She is terrified of small spaces and refused to exit the building down the stairwell. Her coworkers can't convince her to go and she ends up resigning herself to die because she cannot face her fear. She'd rather die! A fireman finds her and she still refuses to leave, telling him she's scared. "That's OK", he tells her, "Do it scared."

Such a simple statement. It acknowledges fear and yet forces action. I shared this one with my daughter who constantly answers "I'm too shy." Whether she is meeting someone new or asked to speak in front of her class, this is her standby answer. Now she's got a different way to face it, "Do it shy."

Myself, I battle with the things I simple don't want to do. I procrastinate those to no end. Perhaps now I can say, "Do it even though I really don't want to." It doesn't have the same ring to it, but maybe it'll get me to do a few of those things that I have been dreading.

Rise Above

Your definitely don't learn this in school, but important nonetheless.

In fact, there are a lot of lessons in life (business life) that you can't or don't learn in school. You just have to get out there, get job and learn by trial and error. And so I hope to spare some of you learning this one the hard way.

Learn to Rise Above.

Learn to Rise Above the politics. The pettiness. The immaturity. The fray.

Learn to Rise Above the chaos. The indecision. The safe.

You all have seen these types of things in action. You've seen meetings where the politics start taking over. Or immaturity starts leaking into people's actions. You've seen it I am sure.

Once you've seen it and learn to recognize it, it then becomes easier to know when to Rise Above it.

You'll want to engage in it most likely because that's the easy thing to do. When people are being catty, it's easy to join in. When people are becoming argumentative, it's easy to fight right back. When meetings are going on and on in their usual indecisive ways, it's much easier to keep your mouth closed and sit there doodling.

I know. Easy is our default action.

So I am telling you: Rise Above.

Rising Above requires courage and action. It requires you to stand up and say something. Something like, "why do we have this meeting? it seems redundant to that other one we have?" Instead of week after week of non-productiveness.

Rising Above sometimes hurts egos and feelings. People will want to protect these at all cost.  Rising Above sometimes requires change and newness. People will want to keep what they are familiar with.

Rising Above requires you to NOT add to the gossipy conversation going on. Which I know is hard. It requires you to treat your coworkers with respect. Though I know it is easier to make fun of them. It requires you to be bold in your decision making, confident in your abilities and respectful of everyone's skills and contributions.

I know this is hard. It's hard and takes practice. Ultimately you'll learn a skill worth having, worth envying.

Rise Above folks. The air up there is so much better for you.

29 ways

This is short and great.


29 WAYS TO STAY CREATIVE from TO-FU on Vimeo.

Mike Scioscia's Rear View Mirror

One of the really cool things about working at Oakley are Fireside Chats.
An athlete/someone famous/inspiring/passionate comes in to speak to employees.

Last week Mike Scioscia was here. First, that man should be a stand up comedian. We were laughing practically the whole time. Second, as someone who knows absolutely nothing about the man, I left respecting him immensely.

One story he told was worthy of re-telling. Mike talked about the people in his Rear View Mirror.

Now if I didn't have a slight case of Alzheimer's from raising 2 kids, I'd remember the coach he was referring to, buuuuut. . . .that doesn't matter. Mikes' point was that as you look back on your life, reflect into your rear view mirror, there you see the people who helped get you where you are. You'll see the people whose impact on your thoughts, your actions and, ultimately, your career is profound.

Mike was recalling a certain catching coach who he sees in his Rear View Mirror. Mike said he wouldn't have gotten where he was without this man. This coach was like a second father to him, he mentored him in numerous untold ways and taught him so, so very much throughout his career.This coach was standing boldly and profoundly in Mike Scioscia's Rear View Mirror.

My own mirror: perhaps less profound, but mine nonetheless.

In it I see Mr. Christenson, my 6th grade teacher who gave me an early appreciation of the arts. Pete & Sonja Tripodi, my first bosses in the real world who taught me everything my young brain could absorb. My Dad, who in his own quiet presence, taught me and my sisters we could pretty much accomplish anything in this world. My list goes on.

Think about your Rear View Mirror. Who do you see?

It goes without saying that we get where we are with the help of others. Remember those who've taught you a thing or two. Who've guided you subtlely or overtly. And, as Mike Scioscia did, appreciate that you got where you are because of them.

Aspiring Creative Directors

I feel funny that I even have to write this, but it's come up enough to warrant a few words.

Y'all know that in order to be a Creative Director, you have to start out as an actual creative person. Like an art director, designer or copywriter. See you spend a few years as a junior, a few as a mid level, a few more as a senior, a few years as an ACD, then you get to be CD. There is a logical progression here folks.

I am continually surprised by students or entry-level people when I ask 'what do you want to do?' They answer I want to be a creative director. Then I counter with 'well, first, what do you want to do?' And they answer creative director. By this time it's clear they don't understand that's not an entry-level job.

Think of it as school. You can't be a college graduate without going to grade school, middle school AND high school first.

It worries me that students aren't learning (or understanding) the progression of titles in advertising.

The students must pick a discipline first: art or writing for instance. Spend a heck of a lot of years learning and growing in that discipline. Be good enough to be promoted. Learn how to manage people and departments (we often forget this one). Then, maybe, you become Creative Director.

Just remember in order to direct creative, you have to have been a creative first.

It just takes a little

This advice may be more for senior folks, those who have been in the business for a long time. But, as a junior, pay attention.

Sometimes it just takes a little thing - define thing however you'd like - to make someone feel appreciated.

It might be saying thank you.  Or buying them a coke from the soda machine. Or acknowledging long hours. Or calling them out in front of the agency for a job well done.

Sometimes that one little thing makes a person feel appreciated. And I can tell you, that goes a long way.

As our days get more hectic and we are cranking on more projects, the niceness and gratefulness get forgotten. We forget to say "thanks" and "good job" and "you are so great at what you do" cuz we're just too, too busy. Well, be as busy as you want, but when someone gives their notice I'd bet that makes you stop for a second. Why not stop for a second while your valuable employees are still with you?

Because these little things add up. Either in a bad way, when time after time an employee feels slighted because no one is appreciating them. Or in a good way, when an employee feels great about what they do and they become all that much more committed to the company and the job they are doing.

Today, I was genuinely and wholeheartedly thanked by someone for showing them an ounce of appreciation on a project they'd worked their ass off on. Genuine proof that small gestures have big impact.

Taking a Dose

This week I am heeding a dose of my own advice. Taken from my one of my favorite posts I've written, titled "QUIT." In that post, I say that quitting is a fantastic way to grow yourself (and your career).

"It’s not quit in the sense of giving up when things get too hard. This isn’t about hopelessness or a sense of failure. It’s quit in a much bolder sense. Quitting to try something new, to gain a fresh perspective, or to embark on a new endeavor. Quitting is risky. And risk is an exact expression of your courage."

This week --after 13 years-- I am quitting.

My time here at Y&R/Wunderman has been amazing. I can't even being to capture it in words. It's not just years spent, it's people met, skills learned, positions held, problems solved, networks expanded, fun had, people recruited. Good times all around.

So though the venue may change, my passions remain.

I will continue to author this blog and provide advice and snippets of counsel to those fresh to our business. I will continue to mentor young creatives seeking advice on their portfolios. I will continue to dedicate my time to those who'll be the future of our industry. Those are my passions and I am so lucky to be able spend time doing them.

I hope you'll all continue to read and, when the time is right, do some quitting of your own.

"By exposing yourself to change, by making the tough decision to switch jobs, by testing your courage, by quitting – you gain so much. And if you truly believe in the choices you make, there is no question you’re making the right decision."

"ABOUT ME"

I always say the “ABOUT ME” section is really what gets you hired.

I truly believe this. It’s certainly what gets you the interview in the first place.

I’ve said this before: You MUST differentiate yourself from the other candidates.

First assume everyone has a good book -- everyone that is your competition vying for the same job. If all the portfolios are good and make it past the first round, what is it then that gets someone selected for an interview?

The ABOUT ME section!

Here are some that have got my attention recently:

When I was 8, I trained myself to do the Vulcan Salute by duct-taping my fingers (both hands) together for an entire day. I hope I'll get the chance to meet you someday and show you.  (melissa ploysophon)

When you look at me you see Cary Grant, but without the height, handsomeness, acting talent, or overall pleasure of being around.        (jon miller)

A ginger. A copywriter. A regular writer. A former Swiss farm hand. A thinker. A big fan of Nicholas Cage movies. A former furniture delivery guy in Denver. A soul searcher. A former small time Chicago music critic. A former college boy; twice. A comedian / improv performer. A storyteller. A pretty cool guy.   (dave fox)

While I’ve never been a huge proponent of astrology, I was once presented with a horoscope that read, “You have a champion’s heart with the wanderlust of a gypsy.”  Truer words have never been written.
   (emily papp)

I leave you with some simple facts that you may not otherwise know about me.

1. My love for Coca-Cola outweighs my fear of inevitable diabetes.

2. Milk does a body good, unless it's mine.

3. People say I say funny things, I think they just misunderstand me.

(douglass huber)

Interests: Classic Nintendo games, rollerblading like it's 1995, gardening, cooking, kerning and obsessively watching The Food Network.                (shivonne miller)

10 Things Creatives should not have on a Resume

1. Listing Word, Excel, Windows, The Internet, Macintosh or Microsoft Office as skills.  Ummm, Duh.

2. Any of the following words: Team Player, Multi-Tasker, Hard Worker, Detail Oriented, World Class, Aforementioned, Right Brain, Whole Brain, Holistic Thinker, Marketing Professional.

3. A QR code.  I am not going to pick up my phone, take a shot, then peruse your portfolio on my phone. Ever.

4. More than 3 fonts. More is not more.

5. A 5-paragraph cover letter. I actually think creatives should skip the cover letter.

6. Links to a Blog or Twitter account that have content a recruiter really shouldn't see. If you are going to give me more content that you author, make sure it enforces the reasons I'd want to hire you.

7. Referencing yourself in the 3rd person. Creepy.

8. A design that makes any part of the resume hard to read.

9. A lack of personality. You must show something that differentiates you from the next person.

10. An Objective section that starts with "To Obtain. . ." I already know you want a job, no need to muddle it up with corporate speak.

Inspiration & Your Responsibility to Find It

Last night I gave a talk at Chapman University, as part of their Visual Arts Speaker Series.

One of the points I made was about inspiration and the responsibility of a creative student to continually find sources of inspiration. You can only concept ideas from the contents that currently exist in your brain. If you do nothing to increase those contents, well then, your ability to think up new and innovative ideas is somewhat limited.

But, those who travel more, read more, research more current trends, watch more of the best ads, solicit different points of views, eat at different restaurants, and generally indulge in random and varied activities more, those folks will be the ones who have a wider (and way more interesting) foundation to extract new ideas from.

In this interview of John C. Jay, Global Executive Creative Director and Partner of Wieden + Kennedy, Mr, Jay echos the same thought that creatives have an obligation to search out sources of inspiration. He says, "As a creative, it's your job to stay current. It's your job to make sure you look outside your own silos."

He also talks about his time working at Bloomingdale's under a CEO that made seeking out sources of creative inspiration a top priority. Have a watch of this video, you'll be jealous of Mr. Jay's early experience I'm sure. I am.

Yes, Atmosphere Matters

After a lot of years working at an ad agency, I take for granted the very cool atmosphere within which I work.

Unique Artwork - Check
Ping Pong Table - Check
Funky Wall Graphics - Check
Bright Paint Colors - Check
Dogs Afoot - Check
Amazing Patio - Check
Punching Bag - Check

Yea, coming to work at such a cool place doesn't suck. We say we need a creative environment to inspire creativity. But really, it's just plain fun. My friends who work at other substantially less fun offices are jealous.

This short video showing the walls of Toronto-based BizMedia being livened up a bit is equally as cool. (Thanks @AdBuzz for sharing!) And helps to prove that yes, atmosphere matters.


Hey Apathy! Wall Mural from BizMedia on Vimeo.

Cool Resume of the Day

By far, the coolest resume I have seen in a long while.

Vagelis Tassopoulus, a copywriter from Greece.  Go to his site to see the full version. A wonderful mix of work stats, awards, personality and creativity. I just love it.

p.s. If anyone knows anyone stateside, Vagelis is looking to relocate.

Art Center + Team One = Cool Stuff

I love when an agency truly embraces inspiring artistic ideas. Nice work Team One!



"Team One recently collaborated with Pasadena’s Art Center College of Design to transform our everyday white walls into a canvas for artists. In partnership with Art Center’s creative leadership, we launched Space Monkey, an exclusive, semester-long curriculum designed to transform our philosophy of “launching new ideas into the world” into student-created works of art. The course – managed by the school’s trans-disciplinary studio program – is an upper level course for students from different majors to collaborate on and execute unique art concepts. Taught by artists Mark Todd and Christian Clayton, the inaugural Space Monkey course featured 15 students from the college’s illustration, photography and advertising majors.

Throughout the four-month semester, students worked with Team One creatives to develop and pitch their recommended art installations. Space Monkey was the first opportunity for most students to work with a “real-life” client. Students proposed 19 distinct ideas, six were selected, and over three weeks during July and August, Team One’s hallways, collaboration spaces, kitchens and lobbies were transformed into canvases of creativity and energy."

Act like you own it

Last night I went to see a band at a local club. One of the singers was starting to bug me and it made me want to grab him after the show and give him a few performance pointers. Pay attention because these same pointers apply to any somewhat nervous person looking for a job.

1. Act like you own it.**

This singer had a great voice, he was just too nervous for his own good. 

Shore up your confidence, settle your nerves and you WILL shine through, especially when you have the creative chops to back it up.

**This is different than "fake it 'til you make it". This singer had a great voice, he just didn't share his confidence with anyone. I'd assume you had a great book until you prove me otherwise.

2. Find something to do with your hands.

This singer could not figure out what to do with his hands. After a while, that was all I could pay attention to. He'd hold them stiffly at his sides, then hook his thumbs in his back pockets for a millisecond, then put them in his front pockets, then back out again. 

Fidgeting gets you nowhere, just breathe and sit still. Sit on your fingertips if you have to.

3. Shut up. 

Once this singer started chatting into the mic, his nerves took over and he didn't know how/when to wrap it up and get back to the music. 

Nerves make all of us chatty and next thing we know we started a story about our portfolio and ended it talking about our cat. Again, take a breath and relax as much as you can. Answer the question you've been asked, then shut up.

4. Have fun. 

My guess is this singer loves to sing. But combined with being very nervous, not knowing how to perform in front of an audience and squirming a lot, he just looked like he wasn't having much fun.

Advertising isn't rocket science. It is an industry where you can have lots of fun. Remind yourself of that as you head into an interview and feel yourself starting to get nervous. 

Tell yourself: "This is fun. I am fun. This interview will be fun. 

And I will own it."

If you want to leave, leave

It is a big decision to leave your current company. Perhaps you want to work on different brands or you want a better growth potential. Maybe you hate your boss or your boss hates you. Whatever. You have made the decision it is time to leave.

So you begin interviewing.

Remember now, you have made the decision it is time leave. First. Then you begin interviewing. The order of these two tasks is important.

DO NOT do it in reverse. Begin interviewing then figure you'll decide if you want to leave depending on the opportunities that come your way.

Here is why.

Companies spend time and money interviewing and selecting candidates. Sometimes a little, sometimes a lot. They may even fly in out-of-town candidates and put them up for a day or two while interviewing.

If you are out interviewing, please be serious about actually taking the job. Do not use a job offer as leverage to stay where you are. Kinda sucky all around.

I've just flown someone in, had a wonderful interview, confirmed a great personality fit with the team, a super strong book, worked the mounds of offer paperwork through the pipes, presented an offer, then. . .

. . .was told "let me think about it."

Ok, that I understand. Perhaps this candidate is so good, there are other companies making offers at the same time. I can understand needing some time to gauge one place against another.

What I can't understand is someone needing time to decide if they even want to leave in the first place.

Remember, you have already made the decision to leave.

I'm happy I just got someone a big fat raise to stay where they are (if it is more money you want, please take a second to ask). I'm sad I used up a chunk of my recruiting budget for someone who deep down might not have been serious about moving on.

Think about where you are. Consider the money + the work + the growth + the culture. Then, decide whether or not to go out find something new. And if you could do that before giving me a call, that'd be great.

U really should use proper english

In this day and age of smart phones, texting and emailing on the fly, I know it is hard to maintain proper use of the english language.

But.

Can we all agree when emailing a recruiter (or creative director, or HR person, or fill in the blank-person who might give you a job) it is a good idea to communicate as best you can?

Which means spelling out the word "you", not using U.  As in, "I'd love to send u my book."

Really? You are trying to get a JOB here, not pass me a note in history class.

The email that precedes someone reviewing your portfolio is in fact one of the most important emails you'll ever type. Take a few minutes, spell out the long words, proofread, show some personality, be succinct and then send.

Your future career will thank you.

Big Ad Gig

It's that time of year again. Time to prepare your video entries for the Big Ad Gig.

I was in NYC last fall to watch the finalists present in front of the judges. The room was packed with ad industry folks from all levels and all departments. Such great exposure for any aspiring ad student.

It's contests like this that give the forum to just about anyone to get noticed. Sometimes you have to take an unconventional route to get your foot in the door.

Plus, their website is pretty cool itself.

Portfolios aren't just for Creatives

I was an OC Ad Fed Career Night panelist last week and was asked about the importance of portfolios.

If you are a creative, this is like asking the importance of air. But, for non-creatives, I am finding more reason to believe a portfolio is a great idea.

In fact, in 1998, when I interviewed for a print production job the manager asked to see my portfolio. I was like, whaaa?? She wanted to see a sampling of all the things I had printed, which seems obvious now. At the time, I naively thought portfolios were only for creatives.

Even if you are straight out of college and no real work per se to feature, you could still create a portfolio of sorts to differentiate yourself from the candidate pool.

Take Lauren Murphy. She's in her senior year at UC Riverside, scored an awesome internship at Innocean last summer and has a passion for innovation and product design. Her portfolio site helps to showcase her critical thinking skills together with her creative side.  This is tough to do in an 8.5" x 11" white piece of paper we all call a resume.

Lauren's site gives a peek into her personality, has very cool formatting of experience and skills, links to the projects she worked on during school and an option to download her resume. An excellent showcase for someone looking for a position outside the creative department.

If you are interested in planning or art buying or account, you too could find a way to create content to showcase during an interview. I guarantee you will have such a different experience if you reference your portfolio site during the interview.

For instance, if you are interested in photography and a possible job in art buying. Wouldn't it be great to start researching photographers and shooting styles now? You could show what photographers you are inspired by and state why. You could collect and display samples based on different possible clients or brands. Now I am just making this stuff up here, but I can tell you if a young grad met with me and pulled out this great photo reference they'd been working on, I'd be blown away by their initiative and passion.

Think about your resume and the type of job you want to go after. Is there a way to translate it into a portfolio and give a bit more depth to what you're all about? I am certain those who take this step stand a head and shoulders about the rest.

The Color of Diversity

Remember folks, the color of Diversity isn't black. Or should I say isn't just black.

Tamika Cosen contributed an insightful article on the advertising week blog today. She speculates that more black students are not seeking careers in advertising because ad schools aren't doing enough to articulate the successes of black people that made it on the creative side. (side note: watch our film, Pursuit of Passion: Diversity in Advertising; it's goal was to articulate the successes of folks from a variety of diverse backgrounds).

I love what she's written, but I wonder. Is the lack of diversity in advertising really about the lack of african american people? Diversity is such a big word with a lot of components: blacks, asians, hispanics, women, glbt. As an example, the holding company IPG promotes employee groups for each of these categories.

We have to ask ourselves what exactly is it we are trying to solve when we focus on Diversity efforts?

Maybe we really mean less white males. Recall the recent twitter chatter about the Award Show juries being about 99% male (#changetheratio, #toomanywhitemen).

Can you say more black, more brown, more yellow by in fact saying less white?

I don't have an answer on how to get there.

Yet as Tamika writes, exposure at the high school age is a good start. Then put the onus on colleges to inspire students toward advertising careers. Lastly, our industry must embrace and promote multi-cultural employees up through the ranks. Perhaps then we'll start to see less white men in the board room.

Ira Glass on Storytelling

Ira Glass on Storytelling from David Shiyang Liu on Vimeo.



Thanks to @flickster for sharing. Such a great video.

Brief, but worth it

Now is the time to switch your high school-ish email address.

No more "swiftygirl72" or "callmeswift" or whatever was cute in 1999.

It takes about 2 seconds to open an email account. I know I have previously posted about getting your own personal email to begin with (not borrowing your girlfriend's email to send out your resume on your behalf). Now it's time to make sure it named something slightly north of professional.

Some personality is fine. Silliness is not.

When in Doubt, Counter

Being offered your first job is exciting, and. . . super stressful.

How do you know it's the right place for you? What exactly are the job duties? How much are they going to pay you? What if everyone who works there is a dork? What if I hate my partner?

All valid concerns. Especially, the "how much are they going to pay you" concern.

The second you hear the actual amount being offered to you, you'll have one of two reactions: total joy or total bummed-out-ness. Hopefully the former, sometimes the latter.

Here's my advice: if you are offered an amount that you just can't swallow, ask for more.

This advice also applies when you've been somewhere a year and you deserve a raise. Ask for it. There is absolutely no harm in declaring your worth (as long as you realize others might not wholeheartedly agree).

My sister got offered a job last week. First thing she tells me is she can't get by on the salary. Mind you, she did NOT say she thinks she deserves more or is worth more or should be making more (all of which may be very true). She said she can't get by on the salary.

It's a great job at an interesting place and she really wanted to work there. Counter them I said. Call them up tell them how excited you are by the opportunity, how great a fit it is for you, AND that you would like to ask for 10K more. Then be quiet. Let them respond. Candidates usually mess up the opportunity by talking too much. Keeping quiet is key.

I can tell you no hiring manager wants to lose a candidate this far in the process. If they truly can, they'll see what they can do. If they can't, they'll say so. No harm, no foul.

She countered, they came up, everyone's happy.

Cute Resume of the Day

Just love the ones that stand out. . .

Head to Art Director Marcus Chin-Quee's site to see it close up.

Happy Graduation

Congratulations to all the advertising and design students that are graduating this week. Pure awesomeness.

Here is your post-graduation to do list:
1. have a beer
2. thank your instructors
3. take a vacation
4. get the crappy school assignments out of your portfolio

Last week I attended a senior portfolio show at a local college. As one student was showing me his work, I got stuck on a newsletter piece he had in his portfolio.

The newsletter had some pretty heavy, yet really interesting topics like 'Drinking and Sexual Abuse.' What tripped me up was his photo choice in the article. It was a huge, disproportionate photo of a banquet table. Yes there were wine glasses in the shot, which I guess related the drinking part to the story. The size of the shot was off the charts when compared to the copy and I really felt he could have chosen a more emotional and striking photo.

The next page showed something similar: huge photo, uninteresting shot, weird placement. As did the next, and so on.

Well, turns out, this newsletter was the by product of a photography assignment. The students did a large scale photography exercise and then as a subsequent assignment, had to create a newsletter around those same shots. Hence the shots that really didn't fit the stories.

Dude, take that crap out of your book. It is not helping you land a job.

Now that you are done with school, you can be done with the mandatory school assignments that might not be the strongest representation of your creative skills.

Filter through your book and make sure every piece that remains is 100% the best possible work you can do. No one needs to see the assignments that were, albeit for a purpose, not good for your final portfolio.

I promise not to. . .

I promise never to check out your Facebook page.

As a creative recruiter, I have no desire to see your personal Facebook details. None. Zero.

The more I hear about HR folks and recruiters doing background checks on candidates on Facebook, the more I ask myself: Why would I ever want to do that**?

**keep in mind, I am quite possibly the only recruiter on this planet that feels this way.

Isn't Facebook the place we say silly things and post funny tidbits? Isn't it the place to spend mindless, wasteful time? I think it is and I really don't care what silly fun a candidate conducts on Facebook.

Looking on someone's page, someone I don't really even know, is creepy snoopy to me.

I will check out your twitter page, especially if your tweets are about advertising, design or inspiration.
I will check out your portfolio site. Um, duh.
I will check out your blog, especially if your blog is about advertising, design or inspiration.
I will call your references, as well as call people through my own network to check up on your skills.

But really, I have no interest in your dog photos, your foursquare checkins, your self-portraits from your best friend's bachelorette party.

I try to understand the motivation of knowing a candidate's "darker" side. So I guess I can find out if they drink (well, pretty sure I already assume that if they work in advertising). What the heck else am I going to find? Especially at the junior level when the candidates are about 4 minutes out of college. Wouldn't all I find be shots of silly drunk nights and links to even sillier content?

So, I promise never to check out your Facebook page.

But remember!! The 109,583 other recruiting professionals do.

A Creative Way to describe a Creative School

The way an advertising or design school advertises itself must prove incredibly difficult. They have to prove the are worthy of calling themselves creative in an ever-increasingly competitive space.

Have you heard of Hyper Island?

"The Hyper Island Master Class is an intensive three-day program for professional focusing on how to create efficiency within your organization and using interactive media as a tool for achieving high growth and ensure long-term success. 

Hyper Island offers the Open Master Class in Karlskrona (Sweden), London (UK), New York (US) and Los Angeles (US)."


I kinda want to go. Especially after watching this cool video.


Hyper Island On a Wall from Hyper Island on Vimeo.

Hey you, pay my way!

One way to get into an advertising or design school is to have someone else pay for it.

Check out this scholarship being offered by Langara College in Vancouver.


2011 Rethink Scholarship at Langara Call for Entries from Rethink Canada on Vimeo.


Their site says:
We think it's important to nurture young talent. That's why we teamed up with Vancouver's Langara College. Together, we offer one aspiring art director or designer the chance to win a two-year, fully paid $18,000 scholarship to Langara's Communications and Ideation Design Program.

To apply, students are asked to fill a classic black sketchbook in any way they want. Or take it apart and rebuild it into something totally different. They simply need to convey their ideas, passion and creativity using only the black book. We then judge the sketchbooks to award the scholarship.

You got nothing to lose by entering. Except a free education.

Nice Message

Hannah Choi & Rebecca Ullman from VCU Brandcenter created this video promoting the Tomorrow Awards from ihaveanidea.org.

Simple. And I love it.


The Tomorrow Awards from Hannah Choi on Vimeo.

Participate

I sit in so many meetings  --usually filled with a few too many people-- a bunch of whom don't say one word, that it makes me wonder.

You realize that it is your responsibility to participate. Not just in meetings, but in most everything to do with your job. Sure anyone can be a fly on the wall, sit and listen and take it all in. But is that really the point?

Is that how you are choosing to learn, by listening? I'd advise you to choose participate as the verb you choose to learn by.

Ask a question during a meeting. Make a comment. Let others hear you voice, your brains, your humor -- something. If you participate in meetings, people ultimately recognize your contribution which I can tell you goes a long way.

Your Ideas Printed

I started out in Print Production, so printing has always been near and dear to my heart.

The tactile feeling of paper, the visually cool effects of die cutting and embossing, the layering of ink on a page; all these things are extremely interesting to me. And should be, as well, to you.

Designers have a responsibility to know slightly more than the average joe about printing and how their ideas will execute on a piece of paper. It is not enough to leave that knowledge up to the print producers in your agency. As an art director or designer, you have a big hand in how well projects come out on press.

Make sure you are soaking up as much knowledge about paper and ink as you can. You can do this by asking a bazillion questions of your print producers and print vendors. Every job you are working on and every press check you are going on is an opportunity to learn more.

A couple questions to ask yourself to determine how much you do (on don't) now about printing:

How does printing on uncoated vs. coated paper affect printability?

What is a blueline proof and what are you OK'ing when you sign it?

What's the difference between conventional dot and stochastic dot printing?

What is 4-color process? How do spot colors translate into process?

What is trapping and how does it affect type and images when it is done incorrectly?

How does the direction of the print sheet affect your ability to correct color on press?

Folks, I could go on with a list of 100 questions. But, I'd be very proud if you knew at least the above answers as a junior designer.

Smart and print savvy juniors grow up into smarter and print savvier seniors. Do yourself a favor and learn, learn, learn as much as you can about print and paper. It will serve you well over your career.

AD-venture

How am I just hearing about this two years later?!

This film, The AD-VENTURE, sounds so cool and all students an juniors should check it out.

"In the summer of 2009, two young creatives began documenting an ongoing journey across the US, discovering the identities of top ad agencies, gathering advice for new graduates, and exploring the future of advertising. Come along for the ride, as they provide a map to your creative future."

Very cool. You can checkout the trailer here. If you happen to live in NYC, there is a screening next week, Wednesday, March 23rd at 7:30 pm. More info on their blog.

What a great way for you to see inside some very cool agencies: Saatchi LA, Goodby Silverstein + Partners, DDB, Strawberry Frog, and more.

Makes me want to go on a road trip. Starting tomorrow.

Cute Resume of the Day

I'm hoping you can see this graphic well enough. If not, go to her site and check it out.

Just a great example of creativity, nice design and not too overboard in a resume. It makes me want to meet her, and that's the whole point.

Couple of Tips

Couple of important tips for creatives, I may have mentioned a few of them before on Twitter (@AdSchoolAdvisor).

* You gotta put a link to your portfolio on your LinkedIn profile. I guarantee you are missing out on opportunities if you don't. See us recruiters are generally lazy and we won't take that extra step to email you/link with you/call you and ask for your portfolio. This goes for Creative Hot List as well.

* Include a note with your LinkedIn request. Please. I don't know you, and still don't if you drop me an anonymous request. Just a one liner is fine, but I really am not interested in people who can't include a few words to introduce themselves.

* You gotta have a digital portfolio. End. of. story.

* When you are checking back in with a recruiter, always remind them of what you are (copywriter/art director), and include a recent link. I am amazed at the volume of notes I get that don't have either. I don't have that good of a memory that you can rely on me remembering you from a year ago.

A whole lot of recruiters and I appreciate you taking the time to following these tips!

Someone else's great advice

Sometimes I come across advice to juniors written by other people and get sooooo jealous, wishing I was as brilliant to write it myself.

This gem on the Ad Buzz site, was written by Mat Zucker, Chief Creative Officer of OgilvyOne Worldwide. It's called "What I Wish Someone Had Told Me" and is capital B-Brilliant.

I have been hounding students about the art of the craft and Mat echos this in his point about typography. I urge students to be savvy and knowledgeable about current events and pop culture and Mat too prescribes this when he says know your content.

Have a read, it is some of the best advice out there for juniors.

Two Seconds

Yep, that's what it takes. Two seconds to open an email account.

I can't think of a technology feat that is easier to do than open your own personal email. Hence, why I am so utterly confused when I get emailed portfolios through another person's account.

Like a creative has his wife/girlfriend/sister email me his portfolio through her email address. Weird. Really weird. I truly have tried to think of reasons why people would do this. Yea, none come up.

The question is, when I reply, should I acknowledge the person whose account it really is? "Hi Darcy, I see this is your email, but someone named John just sent me his portfolio from this email address. Could you let him know to get back to me? Thanks."

Take the two seconds.

To Lock or Not Lock

A couple of weeks ago, I received a link to a portfolio that required me to input a user name and password.

My first thought was, Really?! A creative portfolio does not need to be under lock and key. Plus I am usually short of time when looking at books and having to take that extra step tends to bug.

Is this a Glamour Don't? Well, I sent a note to the person and said I was curious as to why they locked their portfolio. His answer made me think twice about this extra step.

"I'd rather not lock up my portfolio but I've got some spec work that clients would prefer to keep private. I've also had some problems with former colleagues using pieces of my work in their own book when they really shouldn't have."

Smart on both points. Protecting the spec work that wasn't bought by a client but is still strong work. He's right, the client might not want that all over the internet. And protecting your work from the sticky fingers of former colleagues (I am floored this even happens in this world!) is a rightful concern as well.

Lock or Not? I'm leaning towards not, solely because I am a recruiter and I hate taking that extra step to get into someone's book. But for you, a creative, you might want to spend some time deciding if locking up your goods might be a smart choice.

How to Start your Career in Advertising

The folks behind the blog Makin'Ads published a downloadable eBook about getting your start in a career in Advertising.

"We wrote How to Start Your Career In Advertising for those clueless 20-year-old versions of ourselves. (It's free to view and to download, because our 20-year-old selves wouldn't have paid for advice either.)"


Love it.

Kenji Summers

We've released some new footage from our Pursuit of Passion: Diversity in Advertising shoot. 

Here the team shadows Kenji Summers, a strategist from BBH in NYC, on a typical day at work. Kenji is a self-described + Strategist + Cool Hunter + Idea Spreader + Connector. He's a guy that I know will be making an incredible journey in advertising for years to come. Find out more about him on his personal site.

Wouldn't you want to work here?

I saw this in a job posting a while back and it really impressed me. 


"We also want to know what you’re passionate about. Art, music, history, volleyball, family, the environment, whatever. We’ve found that those that are truly passionate about life make everything we do better. This is a fast-paced agency, but we share real friendships within the office. We bring the company together with a catered lunch every Friday, monthly happy hours and the occasional chili contest. We’re a real team. And together, we’re developing world-class marketing, advertising and technology solutions for our clients."


There are a couple of reasons why I love what they wrote. First, they clearly say your passions (read: outside of advertising) are of interest to them. I always tell this to students and juniors. Hiring companies just want to know what else you bring to the table, because it's those interests that truly reveals who you are.


Second, they give clear clues about their office culture. Heck, it made me want to apply. 


Fast pace + friendships = we're rocking and having fun
Catered lunch + chili contest = we take care of our people while having fun
Team + world class = we have a clear mission and want you a part of it


You sure don't get this kind of detail in every job posting you see, but man, doesn't it help? 


When you get a better feel for the type of place you are interviewing, you have better chances of matching yourself to the right place. Now if every office had catered lunches, happy hours and a genuine interest in hiring passionate people,  job searches would be a piece of cake!

Glamour Don't #572

Dear unknown cell phone user, please don't text my cell phone asking for a contact name. I appreciate you signing your name, though unfortunately I didn't recognize that either.

To me, a text is urgent. Or at least urgent-er than a phone message. So I am not sure texting a creative recruiter or creative director on their cell is such a good idea. Unless you are a candidate accepting an offer of employment or telling me you are going to be late for an imminent interview, I don't understand the urgency. 

Now, had this been an actual phone call to my cell, I'd have been surprised but certainly wouldn't have hung up on the person. I may have even given them credit for being ballsy to call me on my cell, rather than on my office number. A stranger's text to me is a tiny bit intrusive.

Though after being taken aback by this text, I wondered why was it that this startled me? Was it surprise at a stranger having my cell number in the first place? Was it shock at blanking on their name when perhaps I really do know them and in fact gave them my cell last weekend at a dinner party?  Was it that I am just from a different generation and texting is an exception rather than a rule. Maybe anyone of these. 

Use this as a guide. If a recruiter or creative director didn't personally give you their cell number, best not to text it. Give them a ring instead.

p.s. to my texter: The person to contact in HR is Christine Hays. She can be reached at 949-754-2000.

Year in Review

Nearing the end of a year always means a collection of year-end lists. Best Ads of 2010, Worst Dressed of 2010, Top Tweets of 2010 and, the one I am certain everyone looks forward to, Top Advice from a Creative Recruiter of 2010.

1. Don't take credit for someone else's creative work.

2. Beware what you say in an exit interview.

3. You as a person is just as important as you as a creative.

4. Link your portfolio to your LinkedIn profile. Please.

5. Know when to move on.

6. You will run into that A-hole again. Be nice.

7. There just might be more to life than a job in advertising. Just might.


Enjoy my year in review and have a wonderful holiday.
Cecilia Gorman

Remember This?

Behold the phone.

Remember when this was our primary means of communication? We actually picked up the phone and called people when we needed to say something. We'd chat and laugh and share stories. We'd spend a few minutes getting to know one another, do a little business, then make up a good excuse to hang up. All was good back then.

Today we all seem to be overly inundated with texts, IMs, emails, LinkedIn messages, and Facebook posts. Electronica killed the Phone-ica star. It is just faster and easier to type and text than it is to make a phone call. Yet easier and faster shouldn't justify the end of personal human connections.

In the last week, two people cold called me out of the blue. And I have to say, it was so nice.

One, a local designer I didn't know and two, a junior art director from Humber College. Both said they were in the middle of typing me a note when they thought "why not call?"

It makes you forget how nice a simple human connection is until you get people saying they chose calling over writing. It also makes you feel a bit special that they chose to call you over write you. Next time you have the choice (and the time), pick up the phone. Establishing a new business relationship hearing someone's voice makes a difference. You can text and type all you want from there on out.

(Capital D) Don't

I am very trusting, especially when it comes to portfolios. If you are showing me your book and there's a load of work inside, I assume it is yours. I trust it is yours. Why would I doubt otherwise?

Am I too trusting? Are there recruiters out there who keep an ounce of doubt wondering whether every piece inside is actually truly that persons? I never, ever would have thought so.

Until today.

There is a crazy story circling the internet today about a not-at-all-junior creative who has be outed for putting creative work he did not do on his portfolio site. Un-capital B-believeable.

Lots of thoughts are swirling through my mind:
     why in the heck would someone do this?
     have I been looking at bogus work from other people?
     how will I ever know what is truly legit or not?
     how many other people do this?
     why in the heck would someone do this?

Guys, this is never, never, never ok.

First, let's just say you get hired off a bogus portfolio. Day one on the job you'll have to prove your creative chops and when you come up short, you'll be found out anyway.

Second, let's say someone finds out (a la not-so-junior-creative referenced above). And not just someone, a large portion of the advertising community finds out. Well, you can kiss your reputation and hire-ability goodbye. And I will tell you, that is never going to be worth it.

Some advice: Be very clear on attributing who else worked on the pieces in your book. Be very clear about your role on the work. Be clear about what is your original idea and what is not. Be clear about whether you worked fulltime versus freelanced. Be clear on your title and role. Be clear about your salary (that's a whole other blog post by the way).

Be clear. Be clear. Be clear. And, god forbid, do not steal another person's creative work.

Work that doesn't suck

I found this website today, called Student Ad Finds, "Student Ads From Around The World That Don't Suck." Love it.

What a great place to see student work from around the world. Make sure to send yours in for consideration. I know I will be coming back frequently to discover new talent and schools I don't know about yet (Humber College for example).

I wonder, do other recruiters know about this site? Shhhhhhhh.

Mix it up

With regard to creative portfolios, I try to express the virtues of being just a bit different in order to stand out. For you, it helps to establish a bit of differentiation from the next candidate. For me, it breaks up the monotony of looking at a billion books.

Kudos to Nick Ciffone for providing something just a bit left of an ordinary portfolio website. Nick sent me a link to his YouTube page, his entire book presented via couple of short videos. 

First, it is always fun to see someone's face in person and hear them talk. You can't really do that unless you have an in-person interview or chat with them over the phone. Very helpful to get a glimpse of Nick without all the hassle of setting up a meeting. Next, I was able to sit and "watch" his portfolio without having to click through pieces and parts. 

I appreciate the short explanation of the work, the music and seeing the visuals scroll before me. Refreshing format, which I am sure a lot of recruiters like me appreciate.