Friday, July 30, 2010

Is Portfolio Day really worth it?

Stephanie Orma shares her experience getting (somewhat harsh) feedback at an AIGA Graphic Design Portfolio day. Her decision to listen, take notes and makes changes based on what she heard was very smart. And, it landed her at Goodby! Not bad.

Tuesday, July 27, 2010

Job or no Job

This is one of the weirdest things I have heard about recruiting, yet I have now heard it 3 or 4 times.

People have been asking me if having a job is a bad thing when it comes to being recruited. I'm not sure if they are being told that or they are assuming that, but it's just plain weird.

Of course I want you to have a job. That means you are good and someone else thought you were good, hence they hired you. I can't imagine why having a job would be hindrance.

On top of that, I don't mind if you don't have a job. This is advertising. Half the advertising population is out of a job. If I ruled people out for being out of work, I'd be ruling out a huge chunk of very talented folks.

Neither of these factors deter me from considering a person for full time. Now, that's not to say it isn't easier to hire someone who is currently unemployed. When a candidate doesn't have a job, I don't have to wait 2 weeks (sometimes longer) while they give notice. But for a full time hire, come on, I'd wait a month or more for a really great person. I'd like to think other agencies do the same.

Freelance is a whole 'nother ballgame. I want you unemployed and I want you available on exactly the day I need you for exactly how long I need you. Ha. A girl can wish right?

In an absolute perfect world, I'd want to first freelance any candidate we were considering. We feel you out, you feel us out and we take the time to see if the relationship will pan out.

But absolute perfect world doesn't come around too often. We interview, we ask questions, we call references, we check our gut, we trust the portfolio, then we take a huge leap of faith and extend an offer. That's kinda just how it is.

Whether you are currently employed or not is not a big deal. It makes me happy when I know another great agency has found you before me. It makes me even happier to hire you away.

Thursday, July 15, 2010


Follow the making of our High School Advertising Recruitment Video on Twitter. #HSAdVideo

You'll see the behind the scenes action at a load of great agencies. This week we interviewed some pretty inspiring people at Team One and TBWA/Chiat Day and today we are headed over to Ogilvy. Next week the crew heads to NY and hits Anomaly, McCann, Y&R, BBH, Pepsi, Schematic and a few other amazing places.

This has been such an inspiring few days and I can't wait to share this with everyone, high schoolers and beyond!

Tuesday, July 13, 2010

Passion For Advertising

Working to change the world, one student at a time!

I'm working on a great project and started a mini-blog to document it's creation. Check it out on

Monday, July 12, 2010

The Value of LinkedIn

LinkedIn is my friend. A good friend, in fact.

As a recruiter, I've found it's a wonderful tool to use to dig around and find all sorts of leads. It's six degrees of separation at its finest. I know that it's grown at an incredible rate over the last few years, meaning lots of folks have come to value it as much as I have.

My first impression years ago was that it'd be a business-y site. A place where engineers and developers and "business" people would connect. By that I mean, non-creatives. So happy now that our industry has embraced it as well. I can search art directors or writers, narrow by location and find a slew of potential candidates. The great thing from there is I can find others who are connections of these candidates, and go deeper and deeper into their networks.

Not sure about other recruiters, as for me, I am on LinkedIn everyday. I look at the news feed, I check open jobs (see if any competitors around me are hiring), I see who it suggests I might want to connect with. And, I search for candidates. It's not always for active, open jobs but I do like to keep ahead of the curve and get a few names for future reference.

I have noticed one thing that surprises me. I see a huge percentage of creatives that don't have links to their portfolio on their profile. My advice: you should, you should, you absolutely should. I've also seen a chunk of creatives who have a link on their profile that says "my company" and when you click it is their employer's website. Do you really need to be promoting them instead of you?

If you know how many people (read= recruiters) troll around on LinkedIn, you'll then appreciate the value of having your portfolio at the ready, even if you aren't looking for a new job. Don't pass on any opportunity to get your name and work out there, someday it'll be worth it.

Thursday, July 1, 2010

Send me any questions

This goes without saying, but thought I'd make it officially known. I love answering your questions! And, after all the great comments I received on my recent question-answering post, I thought I'd write a quick note.

Feel free to email me any questions you have regarding your portfolio, job search, interviews, etc.
Thanks, Cecilia