Coolio

As you can imagine, I get a big boatload of portfolios sent to me. If they arrive via email, they may have to sit and wait patiently until I find the time to check them out. Then sometimes, when it turns out to be a cool one, I get bummed I didn't look at it sooner.

Like this one. These are the kind of portfolio websites that make it fun to check out work. Cuz it's not always the funnest thing to do everyday. Usually it is, just not always.

Instant Ad Legend, as the portfolio site is called, is the collective work of Sara Kujundzic and Ruchir Sachdev recent graduates of Miami Ad School, Hamburg. It's such a nice change from what I tend to see in portfolio sites. On the home page, you pick which ad legend you'd like to be: Bill Bernbach, David Ogilvy, Leo Burnett or the ever famous, Bruce Lee and are taken to what appears to be their office. Each are decorated with subtle tribute to the legend (Bill's "I put the B in DDB" poster). Overall, just plain coolio.

Beyond the fact that they have a nice collection of work, my favorite part is the thumbs up, thumbs down and WTF! buttons you can click on for each piece.

Don't feel obligated to go to this extent when creating your portfolio site. Buuuuuut, this is a creative industry and all. And if their website wasn't enough, here is a matching video.