See the link to the left that says "I'd hire her on the spot." That's Alexis. First off, it's obviously she spent some cash on her website. Second, the money was well worth it as I tried to hire her at the same time she was swooped up by Tribal DDB in Chicago. Alexis is most likely not worried about that cash outlay anymore.
Her website is a great example of two things: 1) her personality and 2) her personality. Remember a while back I wrote about differentiating yourself from other ad school graduates? This website is a classic example of just that. Alexis is cool, funky and very, very funny. And I knew all this without having met her.
Keep in mind that I was considering her for a position on our Mattel team. Her quirky style was a perfect match for that account. Now, had my opening been on Land Rover or Toshiba she most certainly would not have been a fit. Remember that the next time an agency turns you down. It may only be due to your style vs. client fit.
Back to Alexis' website. She is helped tremendously by some great art direction. Don't discount how that affects a copywriter's book. It is very difficult to extract bad art direction from good copywriting. Try as we might, we recruiters look at the ad as a whole. It is really hard not to. But, what Alexis does best is communicate her personality. The music (push it rocks!), the section "about me" is fantastic and the navigation is easy to maneuver. I think I want to hire her web designer as well!
I always, always go to any "about me" section first. I'm weird that way. But, I really want to know YOU before I see your work. And after reading about Alexis, I just wanted to hang out with her. Her apparent dynamic is refreshing and any agency creative department would be stoked to have her. Kudos Tribal DDB.