Wednesday, June 11, 2008

Bigger is not better

June means Graduation. I know there are hundreds of about-to-be ad school graduates stressing over their Senior Portfolio Shows right about now. Most likely, they are spending an inordinate amount of time agonizing over what their portfolio cover is going to look like rather than what's inside.

I had an intern last June ask me if I'd review his portfolio a couple of days before his Senior Show. Sure, no problem. He comes back and hands me a 15 pound metal book. I am not exaggerating. He had a piece of metal hand-finished and, although it looked pretty cool, I could not lift it without a struggle. It didn't even fit on my desk without a major disruption of stacks and equipment.

Guys, it's not about the size of your cover. That is not what gets you noticed and, god forbid, what you want to be noticed for should it be obnoxiously obtuse. You could hand me a stack of 8 1/2" x 11" pieces of paper wrapped in tissue for all I care. It's about the work.

I want to be able to look at your work in 3 months or 12 months when an opening comes up. I am sick of looking at the stack of, oh, 200 or so portfolios on the floor of my office. Get a website, make it nice. That's all. And that way I can re-access it from time to time when I am searching for a particular position.

Web links are easy for me to forward to my Creative Directors, easy for me to file away, and keep my office from being the fire hazard that it currently is.

3 comments:

Jason said...

I am one of those said graduates you are speaking of. I like the idea of a website, it makes it easier on us too. The only inconvenience is how long it might take to load.

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Anonymous said...

Great advice. I like your writing. Are you sure you're not a copywriter in disguise?

Cecilia Gorman said...

Yes, websites that take FOR-ever to load are a challenge. But, the site could be as simple as "click here to download pdf."