Friday, November 30, 2012

2 Questions

These two simple questions will save you a lot of headache.

Ask them before you speak. Before you click send. Before you act.

1. Is it kind?
2. Is it necessary?

I find myself rethinking things quite a bit when I take the couple seconds to pose these two questions. In business and in personal relationships.

(This is my secret parenting tip too - I use it on my kids constantly).

Here's an example when I saved myself from myself by asking these questions. I was about to send an email out of exasperation to a fairly high up in my company complaining about one of our vendors. My first sentence was the complaint I felt I had the right to voice. My second sentence was the solution, me offering to do the work within my department rather than at this vendor.

I had my finger on the mouse, luckily I stopped. Was what I typed kind? Umm, not if you were the vendor it wasn't. Was what I typed necessary? Offering to help, yes; throwing mud at the vendor, no.

This fairly high up co-worker knows this vendor has problems. He didn't need me to point it out. I had nothing to gain by adding to the mud pile. What this fairly high upper needed was my offer to help. Only that.

That was kind. That was necessary.

I deleted sentence one, clicked send on sentence two.


Chris Martin said...

Hi Cecilia. You don't have to approve this comment. I'm really only sending it because it was the least creepy way I could think of to get in touch to say thank you.

In five months I'll graduate as a copywriter from the Brandcenter, and I would like to thank you for your blog and for making good advice so easy to find.

When I applied to Brandcenter I had no experience with advertising at all. Just Hey Whipple and your blog. But I've read just about every post now and it's been a great education on the ins and outs of the industry.

So thanks for putting in the time and effort. It has made a big difference to me.

Cecilia Gorman said...

Chris, thanks for the note. I appreciate your kind words. Good luck with everything at Brandcenter. Would love to keep in touch and hear how it goes with graduation, etc.