Wednesday, June 2, 2010


A junior contact of mine, Ryann Flynn, contacted me the other day to help her decipher what creative directors really mean when they pass on hiring you. She had a couple of great interviews (or so she felt) and was ultimately told she wasn't hired.

1st place: told her she was "very talented with a bright future" but that her not getting the job was a matter of "agency culture"

2nd place: told her and her partner they "loved" their books and liked them both very much yet they have "decided to go in a different direction"

It got me thinking about how hard it is for a recruiter or creative director to tell someone you're passing on them. What's my take on what these statements mean?

Here a few translations that may help:

Deciding to go in a different direction = we hired the other team
It's a matter of agency culture = not sure your personality will fit in
Your experience isn't what we are seeking = it is, but we're passing on you
We have no jobs open right now = we do, but we're passing on you
There is a hiring freeze = there is a hiring freeze

I assured Ryann that no creative director would tell you they loved your book if they didn't in fact love your book. And if you are told you are talented with a bright future, you can be assured you are and you will. No one hands out statements like that without meaning them.


Anonymous said...

Thank you!

Anonymous said...

I have 4 Questions, =]

When is the best time of the year to apply for jobs as a copywriter?

Do you have any advice for a copywriter trying to get a job without a partner?

Does your level of creativity determine salary and/or title?

Do all ‘juniors’ have to start as juniors?


Cecilia Gorman said...

Great questions. I am going to answer them in a post, I thought others might benefit from the questions you ask.