Friday, November 13, 2009

Another great read

Anthony Kalamut, the Program Chair of Creative Advertising at Seneca College School of Communication Arts passed this link on to me. It falls into the "must read" category for juniors.

"How to get a job in advertising (a good job)" is posted by Scott Goodson, the founder and CEO of Strawberry Frog. It is a discussion between Kalamut and Goodson providing insight into preparing youth for a career in advertising. It struck me because my last post touched on a similar topic. Personality, passion and pursuit being of the essential traits for a young creative looking to break into the business.

Kalamut covers five major pillars in this conversation:
1. Passion
2. Opportunity
3. Honesty
4. Youth
5. Optimism

Good stuff, have a read, take something away.

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