Thursday, May 29, 2008

Working Work

To all you digital types: Why in the hell would you have interactive work on your site that does not work???? Showing me comps of web pages and staggered sections of banners may look really pretty, but you're leaving out a key thing: the digital space has a third dimension to it - MOTION. Motion, transition, flow, architecture, all those fun things that make the digital space so very cool.

For an interactive art director to show non-working digital designs does a disservice to their portfolio and their ability to get hired (I will cut some slack to print art directors that are dabbling in digital). It's almost tiring to look at. It doesn't tell me how well you understand the power of the interactive space or how capable you are with the software. It tells me how you think flat. In a flat space. Within a flat square. All very flat.

Did it not sell? Never get produced? Not live anymore? Can't get your files from your last employer? What? Surely something you've worked on works?

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