I caught myself on fire to be an Art Director

In this age of mass, mass, mass email, what can a candidate/freelancer do to make sure their initial email contact to a recruiter gets noticed?
Or at the very minimum doesn't get deleted?

My guess is it's all in the title of the email. I open the ones that sound interesting (but not in a pornographic, I'm selling sex-machine pills kind of way). It's like guessing what's behind door #1. If I open it first will I find an interesting creative with fabulous work? Or somebody bland with equally boring work.

Here are some recent attempts to get my attention:
copywriter wears many hats, prefers flexfit (what the hell?)
here's my resume - knock wood (knock wood what?)
writerly proclivities (Is this English?)
award winning art director (uhhh, who isn't?)

and today's favorite: I caught myself on fire to be an art director which, if you can last more than 12 seconds of his intro video, he actually does.