Tuesday, April 27, 2010

Brandcenter Portfolio Review

I spent last week at VCU Brandcenter's Senior Show. Me and about 100 other creative managers and recruiters from across the nation. Good times all around.

Brandcenter is just plain cool. Another place that made me want to quit my job and sign up for school. And, any chance I have to meet and chat with students makes my day. There was such great work and so many students to get to know, both which made for a very worthwhile trip.

Now when the recruiters left the session each day, most of us wound up at the hotel bar to catch up and share thoughts on all we'd seen.

Did you see Hope Jordan's Richmond Ballet work? Happen to chat with Don Sticksel, the copywriter turned Creative Technologist? (we recruiters discussed CT's at length this trip). What did you think of that nice copy in Colin Quinn's Victoria's Secret campaign? At the end of the day, we were like chatty school girls (+/- a drink or two).

You'd think with 100 recruiters and 97 students there'd be a feeding frenzy and hiring battle amongst us. There surprisingly wasn't and I loved being able to compare notes on the students with recruiters from the top agencies in the U.S. Remember there is usually only one of us at each agency, so we tend not to commensurate very often.

What came out of these late-night discussions was reassuring to me and, I'd imagine, to all the juniors out there. At the end of the day, some of us liked the same work; some of us disliked the same work; a few loved a particular student and others did not; those I connected with, some found they didn't; and so on.

Everyone's tastes are different. I can like a student or one of their campaigns, while the recruiter next to me can hate it. I can not get a concept, while another recruiter thinks it is fabulous. And it's OK. That's what makes recruiting (and showing your book) so great. There is something/someone for everyone. All of our respective agencies have different needs. In turn, the recruiters are all looking for something slightly different in their hires.

Juniors, take note. A recruiter who is looking for someone with just your style or tone or ideas will find you. As well, another may pass you up. It all works out in the end. And, for graduates of VCU Brandcenter I guarantee, it'll end well.

1 comment:

Anonymous said...

This question might seem a little stupid, since your title is ‘Creative Recruiter,’ but I have to ask; at the end of the day, who solely determines who hires that particular junior?

As an intern at a top ad agency (not on the creative side), who do you impress enough to hire you?

One more question (if you don’t mind), if you are not an art director, and not so much of a copy writer, but an ideas, 360, visionary, creative director-like, where do you fit?

Huge fan of your blog!

You’re a mentor to us all!