The Next Generation

Yesterday I was honored to speak at the 4A's Transformation 2010 event. All of the presenters focused on areas that are undergoing or should undergo transformation to grow and strengthen the advertising industry. I, of course, wanted to represent juniors in the industry.

My topic: It's the next generation who will transform advertising.

I told the crowd, "There is no doubt that innovations in media, technology and every other topic in this conference will transform advertising. No doubt. But, those changes cannot happen without the properly trained minds to put them to use.

The next generation is critical to our industry. I’m here today to stress the importance of embracing young talent. And to plead with each one of you to play a role in fostering the next generation. For longevity of the enterprise.

Let's transform history by investing in our future."

And based on the feedback I got after speaking, there are a lot of people in this industry that care about junior talent as passionately as I do. It's my hope the momentum continues and the industry does better to embrace and nurture the next generation.