Friday, December 18, 2009

Transforming Advertising

I received this email from the 4A's a few weeks ago. You'd better believe I have a few transforming ideas about advertising. Each and every one of them involves juniors. Look out for my response next week.

Dear Cecilia,

Like you, I’m tired of hearing from the same industry thought leaders talking about the same so-called thought-leading things at industry conferences. What I really want is to hear from you: If you had just five minutes in front of the entire advertising community, what would you say about transforming advertising as we know it?

I’ve started a new program called 4A’s Transformers, and we’ve just opened up our call for entries for anyone—inside or outside advertising—to share his or her transformational idea about advertising. For winning Transformers, we’ll give you five minutes on the conference mainstage at Transformation 2010, our annual meeting, which will be held February 28 through March 3, 2010, at the Hilton San Francisco Union Square.

What’s the catch? There is no catch. I’ll pick up the tab for your travel and hotel stay at the conference (roundtrip coach airfare and one-night at the Hilton). All you need to do is dazzle me (and the 4A’s Board of Directors) with your brilliant idea for transforming advertising.

You’ve been blogging or twittering about what you’d do if you were in charge for years. Now’s your chance! What are you waiting for?
Nancy Hill

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