Everyone loves getting presents. There's something about the suspense mixed with anticipation that puts a smile on your face. Certainly a feeling on everyone's mind being that Christmas is 2 days away.
So kudos to Kenna Clark, a jr. writer from Miami Ad School who sent me a present yesterday. I didn't know what was inside, in fact I almost didn't open it thinking it was another student book and could certainly wait until after the holiday break. But perhaps my girlie gift-sensor went off, because I changed my mind and opened the envelope.
It's shape and size gave away there was a portfolio inside, but at this point I really didn't care because I was wrist deep in wrapping paper. Remember everyone loves getting presents. And there it was: a jr. writer portfolio. Complete with a hand-written Christmas card.
However difficult it seams, there are ways to break through the clutter, to get your book to a recruiter and, more importantly, to get them to look at it. Wrapping it up as a present and delivering it 2 days before Christmas is one of them.