Tuesday, December 23, 2008

Dear Santa. . .

Everyone loves getting presents. There's something about the suspense mixed with anticipation that puts a smile on your face. Certainly a feeling on everyone's mind being that Christmas is 2 days away.

So kudos to Kenna Clark, a jr. writer from Miami Ad School who sent me a present yesterday. I didn't know what was inside, in fact I almost didn't open it thinking it was another student book and could certainly wait until after the holiday break. But perhaps my girlie gift-sensor went off, because I changed my mind and opened the envelope.

It's shape and size gave away there was a portfolio inside, but at this point I really didn't care because I was wrist deep in wrapping paper. Remember everyone loves getting presents. And there it was: a jr. writer portfolio. Complete with a hand-written Christmas card.

However difficult it seams, there are ways to break through the clutter, to get your book to a recruiter and, more importantly, to get them to look at it. Wrapping it up as a present and delivering it 2 days before Christmas is one of them.


Anonymous said...

Nice post. Very good advice.

Anonymous said...

What an extraodinarily creative idea! Whichever company Kenna decides to work for will have one of those people who are exceptionally good at thinking outside of the box!