Monday, September 15, 2008

Up to a Point

When you phone an agency Creative Manager and - by some stroke of sheer luck - get them in person, make sure you have thought out what you'd like to ask them. I can tell you I rarely answer my phone if I don't recognize the number and consider my time pretty scarce when I do.

So a few days ago when I randomly picked up to an unfamiliar number and realized it was a candidate cold call, I thought I'd be answering fairly quick questions (are you hiring? can I send you my book?). What I got was a young guy who is currently "in film," and aspires to be a copywriter. I asked him if he had a portfolio he could send me, which he didn't. Over the next 15 minutes, he and I talked about the different routes he could take to ultimately create a portfolio and somehow break into copywriting.

Now, mind you, I LOVE this part of my job. I love helping entry-level talent find a way into advertising. That's why I teach. Nothing is more fulfilling to me than this part of my job. We talked about Bookshop. We talked about internships. We talked about using his film background as a way in the door. All sorts of things. I was feeling quite proud of myself for spending so much time on the phone with this guy, taking the time to help him chart his way.

We then started to talk about him possibly freelancing as a film editor as a way to earn money while pursuing his writing. I suggested Aquent or 24/7 or some other creative staffing service that he could contact. My pride and personal happiness screeched to a halt here when he asked me if I had their phone numbers. "Dude. Google," was all I could answer.

Up to a point I can offer career advice. Help you chart the waters. Answer industry questions. Up to a point. but asking me for Aquent's phone number is just about when I have to hang up and start screening my calls again.

1 comment:

Matthew T. Grant said...

Thanks for mentioning Aquent, Cecilia. I think you could have also pointed out that a company's URL is often the name of the company plus ".com".

For future reference, our number is: (877) 227-8368! ;-)