Head to Art Director Marcus Chin-Quee's site to see it close up.
Thursday, May 19, 2011
Tuesday, May 17, 2011
Happy Graduation
Congratulations to all the advertising and design students that are graduating this week. Pure awesomeness.
Here is your post-graduation to do list:
1. have a beer
2. thank your instructors
3. take a vacation
4. get the crappy school assignments out of your portfolio
Last week I attended a senior portfolio show at a local college. As one student was showing me his work, I got stuck on a newsletter piece he had in his portfolio.
The newsletter had some pretty heavy, yet really interesting topics like 'Drinking and Sexual Abuse.' What tripped me up was his photo choice in the article. It was a huge, disproportionate photo of a banquet table. Yes there were wine glasses in the shot, which I guess related the drinking part to the story. The size of the shot was off the charts when compared to the copy and I really felt he could have chosen a more emotional and striking photo.
The next page showed something similar: huge photo, uninteresting shot, weird placement. As did the next, and so on.
Well, turns out, this newsletter was the by product of a photography assignment. The students did a large scale photography exercise and then as a subsequent assignment, had to create a newsletter around those same shots. Hence the shots that really didn't fit the stories.
Dude, take that crap out of your book. It is not helping you land a job.
Now that you are done with school, you can be done with the mandatory school assignments that might not be the strongest representation of your creative skills.
Filter through your book and make sure every piece that remains is 100% the best possible work you can do. No one needs to see the assignments that were, albeit for a purpose, not good for your final portfolio.
Here is your post-graduation to do list:
1. have a beer
2. thank your instructors
3. take a vacation
4. get the crappy school assignments out of your portfolio
Last week I attended a senior portfolio show at a local college. As one student was showing me his work, I got stuck on a newsletter piece he had in his portfolio.
The newsletter had some pretty heavy, yet really interesting topics like 'Drinking and Sexual Abuse.' What tripped me up was his photo choice in the article. It was a huge, disproportionate photo of a banquet table. Yes there were wine glasses in the shot, which I guess related the drinking part to the story. The size of the shot was off the charts when compared to the copy and I really felt he could have chosen a more emotional and striking photo.
The next page showed something similar: huge photo, uninteresting shot, weird placement. As did the next, and so on.
Well, turns out, this newsletter was the by product of a photography assignment. The students did a large scale photography exercise and then as a subsequent assignment, had to create a newsletter around those same shots. Hence the shots that really didn't fit the stories.
Dude, take that crap out of your book. It is not helping you land a job.
Now that you are done with school, you can be done with the mandatory school assignments that might not be the strongest representation of your creative skills.
Filter through your book and make sure every piece that remains is 100% the best possible work you can do. No one needs to see the assignments that were, albeit for a purpose, not good for your final portfolio.
Friday, May 6, 2011
I promise not to. . .
I promise never to check out your Facebook page.
As a creative recruiter, I have no desire to see your personal Facebook details. None. Zero.
The more I hear about HR folks and recruiters doing background checks on candidates on Facebook, the more I ask myself: Why would I ever want to do that**?
**keep in mind, I am quite possibly the only recruiter on this planet that feels this way.
Isn't Facebook the place we say silly things and post funny tidbits? Isn't it the place to spend mindless, wasteful time? I think it is and I really don't care what silly fun a candidate conducts on Facebook.
Looking on someone's page, someone I don't really even know, is creepy snoopy to me.
I will check out your twitter page, especially if your tweets are about advertising, design or inspiration.
I will check out your portfolio site. Um, duh.
I will check out your blog, especially if your blog is about advertising, design or inspiration.
I will call your references, as well as call people through my own network to check up on your skills.
But really, I have no interest in your dog photos, your foursquare checkins, your self-portraits from your best friend's bachelorette party.
I try to understand the motivation of knowing a candidate's "darker" side. So I guess I can find out if they drink (well, pretty sure I already assume that if they work in advertising). What the heck else am I going to find? Especially at the junior level when the candidates are about 4 minutes out of college. Wouldn't all I find be shots of silly drunk nights and links to even sillier content?
So, I promise never to check out your Facebook page.
But remember!! The 109,583 other recruiting professionals do.
As a creative recruiter, I have no desire to see your personal Facebook details. None. Zero.
The more I hear about HR folks and recruiters doing background checks on candidates on Facebook, the more I ask myself: Why would I ever want to do that**?
**keep in mind, I am quite possibly the only recruiter on this planet that feels this way.
Isn't Facebook the place we say silly things and post funny tidbits? Isn't it the place to spend mindless, wasteful time? I think it is and I really don't care what silly fun a candidate conducts on Facebook.
Looking on someone's page, someone I don't really even know, is creepy snoopy to me.
I will check out your twitter page, especially if your tweets are about advertising, design or inspiration.
I will check out your portfolio site. Um, duh.
I will check out your blog, especially if your blog is about advertising, design or inspiration.
I will call your references, as well as call people through my own network to check up on your skills.
But really, I have no interest in your dog photos, your foursquare checkins, your self-portraits from your best friend's bachelorette party.
I try to understand the motivation of knowing a candidate's "darker" side. So I guess I can find out if they drink (well, pretty sure I already assume that if they work in advertising). What the heck else am I going to find? Especially at the junior level when the candidates are about 4 minutes out of college. Wouldn't all I find be shots of silly drunk nights and links to even sillier content?
So, I promise never to check out your Facebook page.
But remember!! The 109,583 other recruiting professionals do.
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