As you can imagine, I get a big boatload of portfolios sent to me. If they arrive via email, they may have to sit and wait patiently until I find the time to check them out. Then sometimes, when it turns out to be a cool one, I get bummed I didn't look at it sooner.
Like this one. These are the kind of portfolio websites that make it fun to check out work. Cuz it's not always the funnest thing to do everyday. Usually it is, just not always.
Instant Ad Legend, as the portfolio site is called, is the collective work of Sara Kujundzic and Ruchir Sachdev recent graduates of Miami Ad School, Hamburg. It's such a nice change from what I tend to see in portfolio sites. On the home page, you pick which ad legend you'd like to be: Bill Bernbach, David Ogilvy, Leo Burnett or the ever famous, Bruce Lee and are taken to what appears to be their office. Each are decorated with subtle tribute to the legend (Bill's "I put the B in DDB" poster). Overall, just plain coolio.
Beyond the fact that they have a nice collection of work, my favorite part is the thumbs up, thumbs down and WTF! buttons you can click on for each piece.
Don't feel obligated to go to this extent when creating your portfolio site. Buuuuuut, this is a creative industry and all. And if their website wasn't enough, here is a matching video.
Showing posts with label miami ad school. Show all posts
Showing posts with label miami ad school. Show all posts
Thursday, October 1, 2009
Monday, May 4, 2009
Pop Culture Engineering
Miami Ad School differentiates itself with its tagline, "The School of Pop Culture Engineering". Sounds cool. Sounds current. Sounds like they get it.
This is what their website says: Miami Ad School students win more awards than students at any other school in the world because our students are exposed to the latest in global pop culture. They learn all the crazy trends, fads and forms of communication.
Crazy trends, fads and forms of communication. I read that and it made me want to go there. I write this as a word of advice to check what your ad school's tag line is. "Tag line" as in what do they stand for? What do they proclaim loud and clear that they are going to teach you? And, does it sound current and like they get it?
The times they are a changin'. Make sure you are being taught (whether at school, on the job, or elsewhere), the strategies shaping the future landscape of brands and advertising media.
This is what their website says: Miami Ad School students win more awards than students at any other school in the world because our students are exposed to the latest in global pop culture. They learn all the crazy trends, fads and forms of communication.
Crazy trends, fads and forms of communication. I read that and it made me want to go there. I write this as a word of advice to check what your ad school's tag line is. "Tag line" as in what do they stand for? What do they proclaim loud and clear that they are going to teach you? And, does it sound current and like they get it?
The times they are a changin'. Make sure you are being taught (whether at school, on the job, or elsewhere), the strategies shaping the future landscape of brands and advertising media.
Thursday, January 15, 2009
Finishing Class
Yesterday I heard about a cool class that Miami Ad School offers their seniors. It's called Finishing Class and it takes place their last quarter in school.
Through a partnership with Crispin Porter + Bogusky, Miami Ad School sends students to work at the agency for 3 months. Sounds like a pretty standard internship deal, right? Well, as I was told yesterday by a recent student of this program, it's a bit different. They go into CP+B each day and work on their portfolios. Just their portfolios. All day, every day.
The students come in, are partnered up, and assigned 2 mentors from the agency. The mentors review the students current work, tell them to trash what doesn't work and suggest new products and strategies to concept. The students then do some pieces, review them with their mentors and polish from there. All day, every day. Pretty damn cool if you ask me.
It's like having a personal portfolio coach. Not to mention being immersed in an agency overflowing with great work. The students certainly can help during new business pitches or when someone needs an extra hand, but mostly, it's all about their book. The young woman I spoke to told me every piece currently in her portfolio is a result of this class (which made me wonder what her book looked like before this program). Ultimately, she had a strong book and that's what matters.
Through a partnership with Crispin Porter + Bogusky, Miami Ad School sends students to work at the agency for 3 months. Sounds like a pretty standard internship deal, right? Well, as I was told yesterday by a recent student of this program, it's a bit different. They go into CP+B each day and work on their portfolios. Just their portfolios. All day, every day.
The students come in, are partnered up, and assigned 2 mentors from the agency. The mentors review the students current work, tell them to trash what doesn't work and suggest new products and strategies to concept. The students then do some pieces, review them with their mentors and polish from there. All day, every day. Pretty damn cool if you ask me.
It's like having a personal portfolio coach. Not to mention being immersed in an agency overflowing with great work. The students certainly can help during new business pitches or when someone needs an extra hand, but mostly, it's all about their book. The young woman I spoke to told me every piece currently in her portfolio is a result of this class (which made me wonder what her book looked like before this program). Ultimately, she had a strong book and that's what matters.
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