Job or no Job

This is one of the weirdest things I have heard about recruiting, yet I have now heard it 3 or 4 times.

People have been asking me if having a job is a bad thing when it comes to being recruited. I'm not sure if they are being told that or they are assuming that, but it's just plain weird.

Of course I want you to have a job. That means you are good and someone else thought you were good, hence they hired you. I can't imagine why having a job would be hindrance.

On top of that, I don't mind if you don't have a job. This is advertising. Half the advertising population is out of a job. If I ruled people out for being out of work, I'd be ruling out a huge chunk of very talented folks.

Neither of these factors deter me from considering a person for full time. Now, that's not to say it isn't easier to hire someone who is currently unemployed. When a candidate doesn't have a job, I don't have to wait 2 weeks (sometimes longer) while they give notice. But for a full time hire, come on, I'd wait a month or more for a really great person. I'd like to think other agencies do the same.

Freelance is a whole 'nother ballgame. I want you unemployed and I want you available on exactly the day I need you for exactly how long I need you. Ha. A girl can wish right?

In an absolute perfect world, I'd want to first freelance any candidate we were considering. We feel you out, you feel us out and we take the time to see if the relationship will pan out.

But absolute perfect world doesn't come around too often. We interview, we ask questions, we call references, we check our gut, we trust the portfolio, then we take a huge leap of faith and extend an offer. That's kinda just how it is.

Whether you are currently employed or not is not a big deal. It makes me happy when I know another great agency has found you before me. It makes me even happier to hire you away.

$162,500??!!

I recently tried to book a junior art director for a 9-day stint. My staff person went on vacation and we couldn't be without the resource for that many days. I had a few people I was considering, quite a few in fact, as the pool of available people has been getting bigger and bigger. It felt great to have so many options.

One thing that is hard to contend with when recruiting junior freelance is proximity. If they don't live in Southern California, it makes it fairly difficult to book them. It's not like I can offer to fly them in or put them up in a local hotel. Heck, I can't even do that for senior freelance anymore. If a junior creative lives in another state, I pretty much have to rule them out.

Two weeks ago, though, I lucked out. An out-of-area junior was going to be in Orange County visiting family and was available to work the exact days I needed. She had a strong book, which made me all the more thankful it would work out. Then we got to the part about rate.

I offered an hourly rate, a bit on the low side. Not low if you are a junior and out of work. But low if you want to say, buy a house. My offer was turned down. The response was that she was currently getting $650 a day freelancing. Six Hundred Fifty Dollars. A day.

Grab your calculator, multiple by 5 days a week, then again by 50 weeks a year. Yea. That's no typo folks. It's an annual salary of $162,500. So either she is really f-ing good and should not put the word junior anywhere near her resume --or-- the agency who hired her at that rate is printing money down in the basement and shoveling out the top floor window.

I am going to go with she is really good. But my gut tells me, no junior can command that rate and get away with it for very long. A few years ago, I would certainly believe it. But not in today's economic climate. Every freelancer who contacts me has offered to cut their day rates, substantially.

If you are going to freelance, get your rate in line with your title. Or your title in line with your rate.

*6 years later I am adding a comment to this post. First, I am incredibly stoked people are still finding, reading and commenting to me on this topic. Next, let me clarify a couple things: this post was written with regard to fresh-out-of-school talent. Like their resume ink hasn't even dried yet. Ones that warrant bookings for $25-$35 an hour. Based on the number of healthy, heated comments I (still) get over this post, I am sure there are many, many creatives out there who feel they are worth more than some of the day rates out there (which of course are higher to cover taxes, insurance, unstable bookings, and so on). My point above was that if you are pulling $650 + a day, you probably aren't very fresh-out-of-school any more.